New name and brand underpin ambitious targets for nature.
From Wednesday 22 November all designated Areas of Outstanding Natural Beauty (AONBs) in England and Wales are becoming National Landscapes. The new name reflects their national importance: the vital contribution they make to protect the nation from the threats of climate change, nature depletion and the wellbeing crisis, whilst also creating greater understanding and awareness for the work that they do.
This is a significant milestone for the UK and the next step in fully realising the National Landscapes’ vision to be the leading exemplars of how thriving, diverse communities can work with and for nature in the UK: restoring ecosystems, providing food, storing carbon to mitigate the effects of climate change, safeguarding against drought and flooding, whilst also nurturing people’s health and wellbeing.
National Landscapes teams have been at the forefront of delivering natural solutions to the main challenges facing the nation for many years. The new brand underscores their commitment to redoubling their efforts and engaging with a wider audience. In 2019, teams set themselves the most ambitious targets for nature and climate in the sector and continue to work to meet them.
By 2030, National Landscapes aim that, within their boundaries: at least 200,000 hectares of the most valuable natural areas (Sites of Special Scientific Interest or SSSIs), which equates to 1 ¼ times the size of London, will be in favourable condition; 100,000 hectares of wildlife-rich habitat outside of SSSIs will be created or restored, which is twice the size of Cornwall; and 36,000 hectares of woodland, which is a little smaller than the Isle of Wight, will have been planted or allowed to regenerate. National Landscapes partnerships will also focus on habitat restoration to ensure the protection of some of our most endangered species and increase their work to help more people to enjoy time spent in beautiful places.
Because of their size and scope, National Landscapes are ideally positioned to address the environmental issues the UK is facing. There are 46 AONBs in the UK, covering 14% of England, Wales and Northern Ireland including moorland, farmland, coast, forests, and include UNESCO World Heritage Sites, Biosphere Reserves, a Geopark and International Dark Sky Reserves. They are the UK’s nearby countryside - 66% of people in England (44 million) live within 30 minutes of an AONB, and at least 170 million people visit them every year.
Cllr Richard Avison, Chair of Lincolnshire Wolds AONB Joint Advisory Committee says:
“We are currently celebrating the 50th anniversary of the Lincolnshire Wolds Area of Outstanding Natural Beauty with 50 public events taking place across the Wolds. I would like to take this opportunity to thank all staff and volunteers for their hard work in making the programme of events such an enjoyable experience for all visitors.
We are proud of our heritage and feel it is appropriate to keep a recognition of the AONB during our celebrations. We aim to incorporate the new name/logo alongside our existing logo and will update branding as appropriate during this time of transition. We recognise the National Landscapes partnership and the Lincolnshire Wolds Joint Advisory Committee look forward to continued support of landowners, farmers and partner organisations.”
John Watkins, Chief Executive of the National Association of National Landscapes says:
“National Landscapes teams convene powerful partnerships which place them at the forefront of the fight against nature loss, but since their initial designation, our country has changed immensely, as have the needs and pressures on the environment and communities. However, we have great ambition as well as the commitment and readiness to care for and protect these important places, whilst also extending a welcome to more people. Our ambitious aims build on AONB teams’ long track record of successful delivery for nature and people and we are confident that we will achieve them. National Landscapes are the landscape designation for the 21 Century and beyond.”
Tony Juniper, Chair of Natural England says:
“For decades the AONBs have helped protect the beauty of our finest landscapes. Today though we need so much more from these wonderful places, helping us adapt to climate change, catching carbon, restoring depleted wildlife and encouraging more people outside, at the same time as producing food, sustaining local communities and enhancing historic environments.
“Modern challenges require new approaches and today marks the beginning of a new phase for our National Landscapes, as they strengthen their existing partnerships, and forge new ones that will secure in perpetuity the huge range of benefits that come from these special places. Big change has taken place during the past 75 years and bigger changes still can be expected during the decades ahead. Uniting the National Landscapes in this way is very welcome and spells immense opportunity and great hope for the future.”