Selection of ‘Jolly Fisherman’ illustrator’s work goes on display at Museum of Lincolnshire Life

A collage of paintings by John Hassall

The ‘John Hassall and His Circle’ exhibition is on display at the Burton Road museum until 23 July 2023.

John Hassall was an artist and illustrator who has a strong connection with Lincolnshire. Perhaps his most famous work – with a strong county connection – is the ‘Jolly Fisherman’ poster created in 1908 as part of a campaign by Great Northern Railway to advertise Skegness.

Hassall was also part of a wider group of artists connected through the London arts scene in the nineteenth and twentieth centuries, and a selection of his associates’ work also features in this exhibition.

Steve Dunk, visitor experience manager at the Museum of Lincolnshire Life, said:

“John Hassall’s illustration featuring the Jolly Fisherman alongside the tagline ‘Skegness is so bracing’ became one of the most famous tourism posters of its time, and the character has become synonymous with the East Coast town.

“This new exhibition allows visitors to explore a range of works from Hassall’s 50-year career, as well as work from some of his contemporaries.”

Entry to the exhibition is free entry. The Museum of Lincolnshire Life, on Burton Road, Lincoln, is open from Friday to Tuesday from 10am to 4pm. Last entry is at 3.45pm.

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Published: 11th April 2023