Social listening or media monitoring tools - Find a freedom of information request

1. Do you use any social listening or media monitoring tools?

2. If so, what tools do you use?

3. How much do you spend annually on Social listening and / or media monitoring tools?

4. When does your contract with your supplier end?

5. Who is the senior officer in charge of this contract?

1. Yes.

2. Lincolnshire County Council (LCC) use Sendible for monitoring, reporting and scheduling a variety of our social media platforms. LCC also use free platforms such as Google Analytics and Adsense. With in-house officers, LCC also monitor social media traffic and their behaviours organically to advise on best use, as well as using the analytics provided to us when running marketing campaigns.

3. Overall, around £3,000.

4. Rolling contracts, that can be cancelled at any time.

5. You can contact digital@lincolnshire.gov.uk for more information.