Print Advertising Spending - Find a freedom of information request

Request

1. Please can you tell me how much your authority has spent on print advertising - between 1 January and 31 December, 2020.

 

2. Please can you break the figures down by type including statutory public notices and other advertising purposes.

 

3. Please also break down by who the publication/publisher group the money was spent on.

This includes:

  • Public Notices
  • Event advertising
  • Recruitment advertising`
  • Within print publications
Decision

1. £460,614.51

 

2.

Public

Notice £145,652.13

Other

£15,102.62

Recruitment

£4,336.40

Fostering & Adoption

£6,530.76

Public Health

£1,625.00

Leisure

£740.00

Road Safety

£710.00

Waste

£185.00

Countryside

£2,028.48 (See breakdown below in question 3 and notes*)

Planning

£4,225.37 (See notes below**)

Network Regulation Compliance

£264,887.42

Business Lincolnshire Growth)

£14,591.33 (Excludes VAT

 

3.

Public

Kier Business Services (advertising was sourced by Kier).

Other

Chilli Media, County Life, Walton Publications, The Design House, Grantham Matters, Life Publications, Iliffe Media, Reach Publishing, Rant Media & Reach Publishing.

Recruitment

Hemmings Group, Ryal Media Group, Regional Publication & TES Global.

Fostering & Adoption

County Life, JPI Media, Schools publishing, Haychart, The Local Advertiser Group, Milina, Chilli Media.

Public Health

School Publishing & Impact Marketing.

Leisure

Schools Publishing &Haychart Ltd t/a Business Link Magazine Grp.

Road Safety

Schools Publishing.

Waste

Rant Media

Countryside

London Gazette (£165) and Market Rasen Mail (£271.17) total: £463.17 statutory notice.

London Gazette (£165) and Grantham Journal (£446.85) total: £611.85 statutory notice.

London Gazette (£165) and Lincolnshire Echo (£385.06) total: £550.06 statutory notice.

London Gazette (£165) and Grantham Journal (£238.40) total: £403.40 statutory notice

Planning

Lincolnshire Echo approximate spend: £2,968.94.

Lincolnshire Free Press approximate spend:.£842.09.

Skegness Standard approximate spend: £414.34.

Network Regulation Compliance

Boston/Sleaford Standard (JPI Media): £44,346.42.

Bourne Local (Illife Media): £4,656.52.

Classified Gold (Skegness Standard, Louth Leader, Horncastle News, Market Rasen Mail) (JPI Media): £43,719.92.

Gainsborough Standard (JPI Media): £10,906.78.

Grantham Journal (Illife Media): £25,108.82.

Grimsby/Scunthorpe Evening Telegraph (Reach): £2,429.46.

Lincolnshire Echo (weekly) (Reach): £65,065.80.

Lincolnshire Free Press (Illife Media) £22,840.82.

London Gazette (Williams Lea): £105.00.

Newark Advertiser (Newark Advertiser Company Ltd): £4,450.50.

Peterborough Telegraph (JPI Media): £9,372.60.

Rutland & Stamford Mercury (Illife Media): £13,197.40.

South Lincolnshire Target (Reach): £9,515.46.

Spalding Guardian (Illife Media): £849.20.

Spalding Voice (Rant Media): £8,322.72

Business Lincolnshire Growth)

Lincolnshire Echo and The Business (Reach PLC): £6,450 plus VAT.

The Bailgate Independent (Fireworks Design): £3,168 plus VAT.

 Business Link (BLM Group): 4533.33 plus VAT.

Lincolnshire Life (Lincolnshire Life): £440 plus VAT.

Lincolnshire Today (BLM Group): £0 (Free print ad)

 

Notes

* Countryside - The advertising of Highway Act notices for applications to remove highway rights but they are ultimately paid for by a third party as part of the costs of application. ** Planning - Lincolnshire County Council only holds data for figures from 1 April to 30 December 2020.

Reference number
778065
Date request received
06 January 2021
Date of decision
05 February 2021