Advertising costs - Find a freedom of information request

1. What is the total amount spent by this local authority in each of 2016-2017, 2017-2018 and 2018-2019 on advertising, broken down by the following categories:

Out-of-home advertising such as banners/billboards/posters/displays/signs etc

Print advertising, excluding local newspapers/publications, such as direct mail and leaflets.

Print advertising within local newspapers/publications

Film/TV/video

Local radio

Social media

Online advertising (recruitment)

Online advertising (non-recruitment)

Any other

2. The top five outlets in terms of advertising spend (in the interest of commercial sensitivity, this answer does not need to include the amount that is spent with each outlet, the list can also be randomised in order if deemed necessary).

By outlet I refer to the specific host for a piece of advertising, such as a local newspaper or advertising company.

If figures cannot be disaggregated into the requested categories, please provide a total figure for each of the requested financial years.

1. Total spend by Lincolnshire County Council (LCC) on advertising. Please note the council does not record data in relation to the specific categories listed in the request above.

2. The top five providers over those years in Alphabetical order are: