Lincolnshire County Council, working in partnership with Lincolnshire Care Association, has launched a new campaign ‘It’s not a job’
‘It’s not a job’ which will run until the end of May 2022, aimed at attracting more people into the adult social care profession in Lincolnshire.
The campaign, which is being developed by leading marketing and behaviour change agency based in Lincoln, Social Change UK, is taking place in consultation with a network of nine home care providers across the county.
The initiative coincides with the Department of Health and Social Care’s national recruitment campaign, ‘Made With Care’, which aims to raise the profile of the adult social care sector as a rewarding and stimulating place to work.
The Lincolnshire campaign complements the national efforts by anchoring the message in a sense of place – our beautiful, rural county – and highlighting the benefits to quality of life for carers in the profession.
The key messages: ‘It’s not a job, it’s a life’ and ‘It’s not a job, it’s a calling’ draw attention to the benefits of job security, career progression and work-life balance present within adult social care that cannot always be found in other sectors.
In addition to raising awareness and highlighting the benefits of the sector, the ‘It’s not a Job’ campaign seeks to simplify the enquiry process for anyone seeking a job in social care. Lincolnshire County Council has a dedicated page on its website for people interested in a career in home care.
A single enquiry form on the webpage streamlines the process by connecting jobseekers with the home care providers most suited to their location and preferences. See further details on the website here: Jobs and careers